By completing this course you will cover a wide field of skills, both in diving and business management that will create many job opportunities for you and enhance your chances of getting work locally and abroad. The CDC program is designed to take both divers and non-divers alike toward to the highest level of diver training available, and will help you achieve your goal of becoming a successful and professional dive Educator and/or Dive Store Manager.

COURSE CONTENT

The CAREER DEVELOPMENT PROGRAM will run over a period of 12 weeks, and is designed to take you from your current level of training up to a PADI Open Water Instructor or higher

PROGRESSION OF TRAINING
PADI Open Water Diver
PADI Advance Open Water Diver
PADI Rescue Diver
Emergency First Response
PADI Master Scuba Diver (5 Specialites)
PADI Divemaster
Oxygen Provider
PADI Open Water Scuba Instructor
Emergency First Response Instructor
PADI Master Scuba Diver Trainer (Optional, but highly recommended, 3 specialities of your choice)

Course content will include:
Dive Store Management
Equipment Knowledge
Equipment Service Technician
Selling Techniques
Marketing
Public Relations
Dive Charter and Beach Control Management
Progression of Training

DIVE STORE MANAGEMENT
Monthly Planning and Scheduling of Course and Trips
Stock Control and Replacement Ordering
Cash Flow Control and Basic Book Keeping
Banking Procedures
Shop Design and Outlay
Computerised Dive Store Management Systems (EVE – Quickbooks)

EQUIPMENT KNOWLEDGE
Equipment Purpose
Learn the features and benefits of all equipment sold in your territory
Learn all aspects of dive computers, how computers work and the various models
Learn all about digital underwater camera’s and housings
How to assist a client with equipment selection and fitting
Compatibility of equipment

EQUIPMENT SEVICE TECHNICIAN
In this section you will learn the theoretical and practical knowledge and gain hands on experience on: maintenance, repairing and trouble-shooting of diving equipment.
Several maintenance workshops with different manufactures will be attended.
Once the above mentioned courses have successfully been completed you will receive practical experience by servicing equipment under direct supervision.
Basic compressor operator training.

SELLING TECHNIQUES
Identifying customer needs.
Product presentation.
Identifying buying signals.
Selling gestures.
Closing sale techniques.
Follow up service and customer care.

MARKETING
Window display.
Design and distribution of pamphlets.
Continued education promotions.
Organise promotions and exhibitions.
Telephonic customers follow up.
Media advertising and campaign techniques.

PUBLIC RELATIONS
Dealing with existing clients.
Gaining trust and confidence from new clients.
Attend and conduct staff meetings.
Problem solving, e.g. Staff/clients.
Liase relations students and instructors.

The CDC Program offers comprehensive training to maximize your opportunities and to give you the cutting edge to succeed in today's Dive Industry.